Bright Cellars is the personalized wine subscription founded by two MIT grads with a passion for wine. A custom algorithm matches you to unique wines you’ll love, based on your specific tastesThe idea for Bright Cellars came to us in 2013 after graduating from MIT. We were craft beer and cocktail connoisseurs, but realized we didn’t know the first thing when it came to wine. We were facing a vast and complex market that felt unapproachable. In our quest to learn more about wine and our own palates, we came up short..